Resume
Hi,
I’m Jingmiao, a mixed-method UX researcher with experience spanning software and hardware UX research as well as market research.
I’ve worked across various industries, which has broadened my perspective and honed my ability to tackle complex problems by approaching them from multiple angles to find the best solutions.
In my free time, I’m a devoted plant enthusiast, passionate about cultivating and developing unique plant varieties.
Work
Experience
2022 - Present
UX Researcher
Bax Canada Ltd
-
Led iterative research through user interviews and usability testing to inform design decisions and enhance stock furniture features
-
Pioneered participatory design to align showroom design with user trends and support designers in presenting concepts and tailoring recommendations
-
Collaborated with design, architecture, production, and assembly teams to develop hardware usability testing guidelines, standardizing research practices and reducing usability issues
-
Analyzed client, internal, and industry data, presenting insights in quarterly stakeholder sessions that drove strategic product design and market adaptations
2021 - 2021
Market Researcher
Hungry Panda Tech Ltd
-
Conducted surveys, competitor analysis, and KPI monitoring using CRM and Power BI to inform business strategies and support the Ottawa app launch
-
Delivered insights using contextual inquiry and A/B testing to enhance app usability for offers, reducing order cancellations by 20%
-
Presented weekly insights through presentations, fostering customer empathy and securing additional departmental resources to enhance research capacity
2019 - 2020
Research Assistant (Part-time)
Hasher Lab, University of Toronto
-
Conducted moderated tests and collaborated on data collection, organization, and publication using statistical tools and MS Office
-
Assisted in developing research materials, including surveys and interview protocols, for 4 research projects, resulting in 2 peer-reviewed publications
2017 - 2021
Learning Experience Designer
North American Chinese Psychological Association
-
Directed the development of 9 tailored course series based on learners' key interests identified through surveys and interviews
-
Developed data-driven self-paced learning solutions to improve UX for working professionals
-
Organized 80+ online and in-person workshops, boosting course package purchase conversion rates from 30% to 70%
Education
2012 - 2017
BSc Honors
University of Toronto
Research Specialist Program in Psychology
Awarded with Distinction
Skills
& Expertise
Research
User interviews | contextual inquiry | participatory design | usability testing | ethnography studies | surveys | heuristic evaluation | tree testing | preference testing | competitor analysis | customer feedback analysis
​
Design
Wireframing & prototyping (Figma, Miro)